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Capability 01

Venture Strategy

Find the business behind the idea.

We define the opportunity, customer, value proposition, business model, competitive position, and path to market.

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Venture StrategyWhat We Do
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  1. Market research
  2. Opportunity assessment
  3. Business model design
  4. Competitive analysis
  5. Positioning
  6. Pricing
  7. Go-to-market planning

01

Market research

Why It Matters

Technology without a business model is infrastructure without direction.

Good venture building starts with selection.

What We Do

  • 01Market research
  • 02Opportunity assessment
  • 03Business model design
  • 04Competitive analysis
  • 05Positioning
  • 06Pricing
  • 07Go-to-market planning

How It Fits Into Venture Building

ENTER IDEA connects the capabilities required at each stage of the venture journey.

  1. 01Discover
  2. 02Define
  3. 03Validate
  4. 04Build
  5. 05Launch
  6. 06Learn
  7. 07Grow
  8. 08Scale
  9. 09Spin Out

Highlighted: the stages of The ENTER IDEA Build Cycle where venture strategy is most active.

Our Approach

Start With the Problem.

A product looking for a problem is rarely a strong starting point.

Our Principles

Related Ventures

We are building the first generation of ENTER IDEA ventures.

Explore Ventures

Related Insights

Have an Opportunity Worth Exploring?

Tell us what you see.

We'll explore what it could become.

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Contact ENTER IDEA