The ENTER IDEA Venture Building Model

Build in Stages. Learn at Every Stage.

1. 01

   Discover

   Understand the opportunity.

2. 02

   Define

   Clarify the problem, customer, value proposition, and business model.

3. 03

   Validate

   Test the assumptions that matter most.

4. 04

   Build

   Create the smallest meaningful product capable of testing the next major question.

5. 05

   Launch

   Enter the market.

6. 06

   Learn

   Measure customer behavior and business performance.

7. 07

   Grow

   Develop repeatable customer acquisition and operating systems.

8. 08

   Scale

   Expand people, technology, distribution, and operations.

9. 09

   Build the Company

   Develop the leadership and systems required for long-term independence.