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Venture Building

Validate Before You Scale.

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Validation & MVPWhat We Validate
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  1. Customer problem
  2. Demand
  3. Value proposition
  4. Product behavior
  5. Pricing
  6. Distribution
  7. Business model

01

Customer problem

An MVP Is More Than a Small Product

A useful MVP is not simply a cheaper version of the final product.

Its purpose is to test important assumptions with the smallest practical amount of time and resources.

What We Validate

  • 01Customer problem
  • 02Demand
  • 03Value proposition
  • 04Product behavior
  • 05Pricing
  • 06Distribution
  • 07Business model
  • 08Retention
  • 09Operational feasibility

Validation Methods

  • Customer interviews
  • Market research
  • Prototypes
  • Landing pages
  • Product experiments
  • Pilot programs
  • MVPs
  • Pricing tests
  • Acquisition tests

We Ask

We turn assumptions into hypotheses and hypotheses into experiments.

  1. ?Do customers actually have this problem?
  2. ?Will they use the solution?
  3. ?Will they pay for it?
  4. ?Can we reach them efficiently?
  5. ?Can the business model support growth?

The Objective

Learn quickly enough to make better decisions.

The ENTER IDEA Build Cycle

Validate

See all nine stages

Validate — Test the critical assumptions.

Validate

Test the assumptions that matter most.

We ask

  • Do customers actually have this problem?
  • Will they use the solution?
  • Will they pay for it?
  • Can we reach them efficiently?
  • Can the business model support growth?
OutputEvidence that tells us what to build, what to change, and what not to build.
PreviousHow We BuildNext in the journeyBuild the Product Behind the Business.

Continue exploring

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We'll explore what it could become.

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